We recently ran a survey here at SeniorMarketing.com about the words we use to describe senior living. Our survey results prove, prospect’s feel disconnected by the typical language used by a community. It’s usually a much different language than they normally speak.
So if the typical language is offending and disconnecting seniors, how can we learn to use the language our consumers are using to connect with them emotionally?
Traditionally, this required focus groups and surveys, but today much of your research can be done online. Following are 4 simple ways you can use today to discover the language your prospects use.