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Advice Column: What is the best way to market for a non-medical home care company?



We've been getting a lot of questions lately from people looking for marketing advice.

I've been writing rather lengthy responses and got the idea to turn it into an advice column. So every week I'll be adding a new question and answer section on our blog.

This week a subscriber asks, "What is the best way to market for a non-medical home care company? What approach is the most effective with the referral sources we are looking to work with?"

This is a rather large question and it comes down to a couple things.

One, you didn't list the referral sources that you are looking to work with, so I will talk about them in general.

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