We now live in a world where prospects are seeing Peer Reviews of Your Community BEFORE you even get to present them your message, BEFORE they see your website, and BEFORE they come in for a tour.
Have you ever purchased something from Amazon before…?
Now has your purchase decision been by reading reviews beforehand…?
Reviews are extremely powerful. Like testimonials, they let your prospects peer into what life is actually like at your community or your agency. And this is before even seeing your sales messages.