"Kevin thank you for helping update our website and showing me the value of expanding our presence online. I like what you do!" "
“We hired Kevin to rebuild and manage our Google, Yahoo, and MSN pay per click campaigns. Within 90 days Kevin reduced wasted adspend by 320%, helped us reach our holiday gift certificate sales goal, expanded our reach around the internet with banner ads, and we had numerous calls from customer’s telling us our Ads were following them around the internet. Kevin is knowledgeable with PPC advertising I recommend him with confidence knowing he’ll get the job done.”
“Kevin has guided us with paid advertising strategies along with the idea of creating an informational resource for one of our brands to attract a larger audience online. Kevin is a hard working professional who I highly recommend.”
New York, NY
"I'm very happy with Kevin's work. The site he created for me looks fantastic, and better than that IT BRINGS ME IN BUSINESS!! I have top listings on Google for my market and am getting new customers constantly. If you're looking to have a website generate business for you then call Kevin"
"Kevin, I am really impressed by your level of professionalism. I have yet to find someone with the level of service you have shown."
Rottenstein Law Group LLP
New York, NY
"In just two short months we’ve had 32 requests for driving directions to our firm from our Google places listing. Kevin set up our listing very quickly and we are now getting leads every month."
"Kevin, I just finished your whitepaper. Thank you. It really gave me a fundamental understanding of how to use internet marketing."
"Kevin, I appreciated your marketing whitepaper. It helped me understand the importance of having a website that generates new business.You are very good at demystifying the process."
From: Kevin Williams
Maybe you've heard a story like this before...
On a colorful fall afternoon in New England – 18 years ago – two business college friends reunited at a wedding. They have not seen each other in years, both living on opposite sides of the country. Over a couple of drinks at the bar they quickly caught up on their latest ventures and decided to meet for lunch the next day.
The following day at lunch, one friend discussed the increasing demand for senior living and senior care services, and with baby boomers retiring soon, the trend will continue for years. The other friend was very intrigued – and after hearing a convincing argument – they decided to discuss forming a partnership in a senior living community.
After much dispute they couldn't see eye to eye on a partnership agreement. So they decided it was best to part ways, raise funding themselves, and move forward in different markets.
The first friend started a senior living community out west. The other started his senior living community in his New England hometown.
They kept in contact throughout the planning and building phases of the projects, both launching the communities as successes.
Business was time consuming and being on opposite sides of the country they gradually lost touch with each other.
This past year the two friends reunited at a conference in Denver. They were enthusiastic to catch up and decided to grab dinner.
At dinner, it was obvious one friend was significantly more successful than the other friend.
The East Coast friend has developed his business to 25 highly regarded assisted living communities around the country and enjoys the reassurance of 98% occupancy. His cash flow is incredible; the life he lives, even better. His net worth is 9 figures. He and his family live in their New England dream home, along with a winter home and yacht in southern Florida.
The friend on the West Coast has only one community and struggles to keep 78% occupancy. He now has a large amount of debt and can’t attract the right people to help run his community and get new residents.
How could this happen? They both went to the same prestigious college and received the same business degree. They both had successful careers before.
It is the knowledge the first friend gained and what he did with it. During the 15 years they lost touch, he acquired superior knowledge compared to the other friend.
Just as significant, he took action on all the knowledge he acquired over the years.
SeniorMarketing.com is a unique provider of marketing and knowledge services to the senior living industry.
By signing up for our free email newsletter you will get all of the knowledge to enjoy high occupancy and profits in competitive and uncertain times. It is certainly worth your, time and if you decide to take action, you’ll be much better off than without it.
Occasionally a busy community owner or marketing director sees how higher occupancy and profits could be theirs; if only they just put the principles we teach into action. But they are busy and don’t have the time to implement this knowledge.
This is where we enter. We’re a full-service marketing and advertising agency for the senior living industry. We do everything from Internet marketing to detailed implementation and tracking of the elite strategies you’ll discover in our newsletter.
In any case, I appreciate you stopping by and reading this letter. I hope you sign up for our free newsletter. I know it will be worth it for you.
If you have any questions, please contact us at 888-523-3311 and be sure to take action!
Kevin M. Williams