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Why The Search Engines Are Giving Away Top Advertising Spots To Senior Living and Senior Care Businesses



According to search Engine Land, 43% of searches have a local intent on Google. This means people are using the major search engines to find local businesses and more information locally.

This is huge and the major search engines have been taking action on this recently.

Mobile searches are even higher. 50% of searches have local intent.

This is important because in senior living and senior care, everything is local. Unless you’re a luxury destination CCRC, your market is mostly local.

Especially when our prospects search for us online.

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How Dinner With My Sister in Brooklyn Can Help You Get More Reviews From Seniors.



My sister lives in Brooklyn NY. She lives in Williamsburg, an up and coming area. I went to visit her recently and we decided to explore a new part of town.

It was a beautiful day, so we decided to go on a long bike ride to explore new areas.

After a couple hours and going down many side streets we were a little lost and tired. If you know anything about my sister, she’s terrible with directions. And if you confront her about it, she turns into a fire breathing dragon.

I didn’t want to get her too worked up so, as it wouldn’t help anything, we decided it would be good to grab a bite to eat.

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Advice Column: What is the best way to market for a non-medical home care company?



We've been getting a lot of questions lately from people looking for marketing advice.

I've been writing rather lengthy responses and got the idea to turn it into an advice column. So every week I'll be adding a new question and answer section on our blog.

This week a subscriber asks, "What is the best way to market for a non-medical home care company? What approach is the most effective with the referral sources we are looking to work with?"

This is a rather large question and it comes down to a couple things.

One, you didn't list the referral sources that you are looking to work with, so I will talk about them in general.

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4 Components To Get Your Community A Top Free Local Search Listing



The original article is one I wrote for RetirementHomes.com. You can find it here http://www.retirementhomes.com/library/4-components-to-getting-your-community-a-top-free-local-search-listing/

According to Chitika, 24% of searches have a local intent on Google search results. This means people are using the major search engines to find local businesses and more information locally. This is huge and the search engines have been taking action.

In our market, everything is local. Especially online.

The typical way a prospect searches is “the service they’re looking for + the town they’re looking for it in”.

Why this really matters, is major search engines are giving away their top advertising spots to local businesses. There is a service for local businesses called Google Places. Google Places are the local business results with the pushpin markers on the search results. These listings are free to the local businesses that take advantage and verify their listing.

These listings are displayed to prospects who are early in the research phases. They’re not yet looking for a specific community. For example, a listing will be displayed when someone types “assisted living Springfield MA”. This is where’s it’s critical to get your community in front of them.

If you do a search for Google places you’ll find where you can claim your community’s listing. To find Yahoo, and Bing’s services, just go to the respected search engines and type in “add local business listings to (insert search engine’s name)” and you’ll find the appropriate places.

When filling out the listings there’s 4 critical elements you need to have in order to achieve a top listing.

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How to Nurture New Residents from a Website that Runs Itself



This is an article I wrote for Retirementhomes.com. Full article here http://www.retirementhomes.com/library/how-to-nurture-new-residents-from-a-website-that-runs-itself/

Have you ever had to tell someone they have something stuck between their teeth? It’s embarrassing right?

I have that similar feeling in the pit of my stomach. I’m about to tell you the equivalent of having a poppy seed between your teeth in a crowded restaurant. What I’m about to say is a little controversial, and may offend you. But I truly care about your success. So, I’m going to come right out and say it.

A fancy website from a marketing company is nothing more than a digital brochure. I know you might be mad and upset. You’ve paid good money for your website.

The company that sold it to you said it would grow your business. You need it to “brand” your community. You believed it, feeling the site would generate new leads and business.

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