This is an article I wrote for Retirementhomes.com. Full article here http://www.retirementhomes.com/library/how-to-nurture-new-residents-from-a-website-that-runs-itself/
Have you ever had to tell someone they have something stuck between their teeth? It’s embarrassing right?
I have that similar feeling in the pit of my stomach. I’m about to tell you the equivalent of having a poppy seed between your teeth in a crowded restaurant. What I’m about to say is a little controversial, and may offend you. But I truly care about your success. So, I’m going to come right out and say it.
A fancy website from a marketing company is nothing more than a digital brochure. I know you might be mad and upset. You’ve paid good money for your website.
The company that sold it to you said it would grow your business. You need it to “brand” your community. You believed it, feeling the site would generate new leads and business.