This is a guest post I wrote, that was featured on NewLifestyles.com. It's loaded with lots of great info and I would take a good read.
Imagine this scenario. You are on a gameshow competing with 8 other people for a $100,000 cash prize. You and the other people have no experience, but you’re asked to shoot a bullseye 70 meters away with an arrow. You have the choice to use a traditional bow and arrow like Robin Hood, or you can use a new compound bow and arrow that has a super powerful scope, is easy to operate and shoots incredibly fast and accurate.
This is a no brainer… Right?
You would choose the compound bow!
If advertising on Google is just like this gameshow, then why do many senior living communities choose the old Robin Hood type of bow and arrow with their online marketing campaigns?
Seniors and caregivers are on Google’s search engine to research their problems. Maybe an adult child is looking into the different options for their parents, wants to know more about a specific community, or their parent just had a bad fall and they desperately need to find a community.
Whatever the reason, if they click on your ad, you have less than 10 seconds to give this person what they are finding, or they will hit the back button.