Original Article: http://lifebio.blogspot.com/2014/01/getting-seniors-adult-childrens.html
This was a guest Post I wrote for LifeBio
“I’ve got a story to tell you…”
Those words stop us in our tracks. When a family member or friend tells us they have a story to tell, we perk up. Evolution tells us stories are hardwired in our nature. We see this in drawings on cave walls. In today’s world, we see new stories from around the world, movies entertain us with elaborate stories of fantasy, drama and love. We see stories on our computers, tablets, and in what our friends share on social media.
Stories are everywhere and especially in good marketing. Even in marketing to seniors.
Let’s say you have an aging mother, and it’s becoming increasingly difficult to care for her. You’re busy working and leading a professional life, and you worry because she just had a fall, only inches from tumbling down the stairs. You decide it’s time to start looking for a community that can make both your lives easier.