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Why The Search Engines Are Giving Away Top Advertising Spots To Senior Living and Senior Care Businesses



According to search Engine Land, 43% of searches have a local intent on Google. This means people are using the major search engines to find local businesses and more information locally.

This is huge and the major search engines have been taking action on this recently.

Mobile searches are even higher. 50% of searches have local intent.

This is important because in senior living and senior care, everything is local. Unless you’re a luxury destination CCRC, your market is mostly local.

Especially when our prospects search for us online.

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3 Ways to Optimize Your Senior Living Community’s Social Media



This is an article I wrote for RetirementHomes.com. Full article here http://www.retirementhomes.com/library/3-ways-optimize-your-senior-living-communitys-social-media/

This 4th of July weekend, me and my girlfriend saw some fireworks. The town nearby was having an event Saturday night at the high school.

The school was surrounded by giant overhanging oak trees. They must have been 175 years old. Once we went under these massive oaks, a hill opened up to a beautiful valley and at the bottom was a stage an instrumental band. They were playing Frank Sinatra and classical music from American composers. It really felt like the 4th of July, and it was an exciting time.

Just before dusk something happened that I haven’t seen done on the 4th. While we were waiting for the fireworks, people were lighting lanterns that would float up into the sky. They were fascinating to me because some had neat patriotic designs, and they went up, and up, and up really fast!

These people were lighting 4,5, 6 at a time, and they would fly till you couldn’t see them anymore. We were really fascinated by this, and so were a lot of people around us. The little kids were shouting, “Mommy, mommy, look at the lan-tuns”!

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How a Cursing White Rabbit is Why You Need to Monitor Your Senior Living Community’s Reputation



This is a guest post I wrote for RetirementHomes.com

This morning while watching the news, there was a segment featuring a video at Disney World. In this video, a girl ran up to someone dressed as the White Rabbit from Alice In Wonderland. She pulled and yanked on his tail, and ran away. It seemed innocent watching it on TV. Apparently, not so for the rabbit as he didn’t take the gesture kindly. He ran over to her, pinned her up against the wall, and had some choice words with her.

This was on national news!

5 years ago this incident would have either, ended right there, or been handled by customer service. Now, it’s on national news, repeating for a week, a PR disaster for Disney and probably the end of the line for this employee dressed as the rabbit.

In today’s digital world, it’s extremely easy for people to capture and share information. A disgruntled employee, unsatisfied resident or parent, or God forbid one of your employees doing something unethical on camera can easily get published online and hurt your community’s good reputation.

Full article: http://www.retirementhomes.com/library/how-a-cursing-white-rabbits-is-why-you-need-to-monitor-your-senior-living-communitys-reputation/