According to search Engine Land, 43% of searches have a local intent on Google. This means people are using the major search engines to find local businesses and more information locally.
This is huge and the major search engines have been taking action on this recently.
Mobile searches are even higher. 50% of searches have local intent.
This is important because in senior living and senior care, everything is local. Unless you’re a luxury destination CCRC, your market is mostly local.
Especially when our prospects search for us online.