This is a guest post I wrote for Carebuzz.com
There’s no denying having a strong internet marketing presence helps grow your senior living community or senior care business. With more and more adult children and seniors using the internet, it’s hard to survive without an online presence.
Over the past few years, there has been a flurry of marketing and referral agencies popping up in this industry. Some provide an honest service, and I would recommend testing their services, while others may not be so honest. Because these referral companies are very good at internet marketing, is using their service the only way we can gain search engine real estate?
This is where having a strong search marketing campaign can help. And pay per click marketing is one of the fastest and most powerful ways to reach seniors and caregivers the moment they need your community or care services. With pay per click advertising, you bid on “keywords” which are phrases people are searching on a search engine, and anytime someone types one of these phrases your ad will be displayed. The best part is you only pay when someone clicks on your ad.
If your website is Google compliant, you can have a campaign running by this afternoon bringing you qualified leads.
However, as powerful as pay per click marketing is, if you do it wrong you can lose your shirt. And today’s pay per click systems have as many dials and knobs as a commercial airplane.
I’ve written this article to list out the 4 most important areas a senior living community or senior care company needs to pay attention to when building out a campaign.