A new website is a wonderful thing. It is like opening something from the Apple store. You feel excited about having a new voice for your senior living community and start thinking of things like branding, color schemes, flashy design, the logo, a big picture of your community, and how many hits it will get, etc.
But, have you ever considered the main purpose of your website?
Your website is often times the first point of contact with potential residents and their caregivers. You have just seconds to give them information they need, or they are gone like a roadrunner. And all the flashy design can go out the window.