Stop Money Sucking, Mind Numbing, Wasteful Marketing Strategies
The definition of the word investment according to dictionary.com is as follows:
Investment – The investing of money or capital in order to gain profitable returns, as interest, income, or appreciation in value.
Imagine for a moment, that I were to approach you with an amazing investment opportunity. I’d tell you about how much money you’d make, and all you’d have to do is give me a couple thousand dollars.
But there’s one catch….
During the life of that investment, we would have no clue how it performs, no way to track it, and we would only know how much money was made after the investment was sold.
Would you invest in that?
Of course not.
Marketing Absolutely Must Be Viewed As An Investment!
If you were to invest $5,000 in a marketing campaign, and you get 2 new residents out of that campaign, then obviously those residents are going to be worth more than $2,500. On average, the value of those residents are worth anywhere from $60,000-$70,000. Talk about a great return on investment!
This is where the lifeblood of smart senior living marketing comes into play. At SeniorMarketing.com we focus exclusively on senior living and home care, and the fundamentals of everything we do is based on the lifeblood of smart marketing. We eat sleep and breathe it!