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What Stock Investing and Senior Living Marketing Have in Common

Imagine having an investment portfolio and you couldn’t track it’s performance in any way, shape or form.

Would you continue with these investments?

I know I wouldn’t…

You might as well go to the casino and put it all on black. There you know you at least have a 50/50 chance of winning.

If you’re a savvy investor, there’s specific metrics you want to see. You will want to know your return on each investment, how much profit you’re making, etc…

Marketing is just like a stock portfolio and must be viewed as an investment.

Upcoming Webinar, Senior Living Marketing Money Pits to Avoid at Any Cost

I am the guest speaker on this very important webinar with RetirementHomes.com. I’m going to cover some cutting edge marketing strategies you won’t hear anywhere else.

I will address common mistaken beliefs about senior living marketing, important metrics to live by, and reveal new easy-to-use technology that assists senior living communities to measure their return on investment for various types of marketing.


  • 4 Senior Living Marketing Problems to Avoid at Any Cost.
  • 4 Commonly Used, But Incomplete Tracking Methods to Track Marketing Activities.
  • The Lifeblood of Smart Senior Living Marketing and 4 Important Metrics to Watch Daily.
  • Technology to Easily Track Your Marketing Return on Investment

The webinar will take place on Wednesday, June 19th, 2013, at 2 pm ET / 1 pm CT / 11 am PT.

To register, click the link below and fill out the form:


About the Author

Kevin Williams About Kevin Williams

Kevin Williams is the president of SeniorMarketing.com. At SeniorMarketing.com we have developed a system to help senior living communities and senior care services connect with seniors and caregivers who truly need their services and increase the company’s bottom-line profits with a lot more ease. We do this through utilizing Gorilla marketing tactics and technology to measure return on investment. To schedule a free 30-minute Marketing Tune-up, please call 1-888-523-3311

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