(860) 251-9004

Communities & Agencies Watch Your Search Rankings. The Google Engine Made an Update



The Google team responsible for search, recently announced an update to the engine behind the beast. This is the biggest update they've made in 12 years. They call this latest update hummingbird. Here's some details if you want to read more.

We're still waiting to hear all the details about it, but from what I know, it's geared to analyze searches and return answers to questions versus just looking at keywords independently. I have a droid phone and notice now a woman like siri responds to my questions when I use the voice search.  She tends to keeps me company when the sox are playing and I'm on the road.  :-)

[Read more…]

3 Ways to Optimize Your Senior Living Community’s Social Media



This is an article I wrote for RetirementHomes.com. Full article here http://www.retirementhomes.com/library/3-ways-optimize-your-senior-living-communitys-social-media/

This 4th of July weekend, me and my girlfriend saw some fireworks. The town nearby was having an event Saturday night at the high school.

The school was surrounded by giant overhanging oak trees. They must have been 175 years old. Once we went under these massive oaks, a hill opened up to a beautiful valley and at the bottom was a stage an instrumental band. They were playing Frank Sinatra and classical music from American composers. It really felt like the 4th of July, and it was an exciting time.

Just before dusk something happened that I haven’t seen done on the 4th. While we were waiting for the fireworks, people were lighting lanterns that would float up into the sky. They were fascinating to me because some had neat patriotic designs, and they went up, and up, and up really fast!

These people were lighting 4,5, 6 at a time, and they would fly till you couldn’t see them anymore. We were really fascinated by this, and so were a lot of people around us. The little kids were shouting, “Mommy, mommy, look at the lan-tuns”!

[Read more…]

4 Ways Senior Living Communities Can Speak In Their Consumer’s Own Language.



We recently ran a survey here at SeniorMarketing.com about the words we use to describe senior living. Our survey results prove, prospect’s feel disconnected by the typical language used by a community. It’s usually a much different language than they normally speak.

So if the typical language is offending and disconnecting seniors, how can we learn to use the language our consumers are using to connect with them emotionally?

Traditionally, this required focus groups and surveys, but today much of your research can be done online. Following are 4 simple ways you can use today to discover the language your prospects use.

[Read more…]

A Concussion, My First Pair Of Glasses, And Senior Living Marketing



When I was about 10 years old, I can remember sitting in the classroom squinting. I remember being in the very last row with squinting to see what my teacher was writing on the chalkboard.

I didn't necessarily understand what was going on, it just kind of happened, but things were starting to get out of focus.

One day my mother was watching me fly a kite. It wasn’t a very windy day, so I had to run to keep the kite up in the air. I kept looking back at the kite to watch it fly, and when I was looking back, I ran right into a tree giving myself a concussion. My mother said she was watching, and it looked like I bounced off the tree. She refused to admit her son was doing something moronic, and blamed it on my vision, and said I needed to go see an eye doctor.

[Read more…]

How To Value Your Residents, Form Realistic Marketing Budgets, And Cut Expenses By Understanding The Lifeblood Of Smart Senior Living Marketing.



Stop Money Sucking, Mind Numbing, Wasteful Marketing Strategies

The definition of the word investment according to dictionary.com is as follows:

Investment – The investing of money or capital in order to gain profitable returns, as interest, income, or appreciation in value.

Imagine for a moment, that I were to approach you with an amazing investment opportunity. I’d tell you about how much money you’d make, and all you’d have to do is give me a couple thousand dollars.

But there’s one catch….

During the life of that investment, we would have no clue how it performs, no way to track it, and we would only know how much money was made after the investment was sold.

Would you invest in that?

Of course not.

Marketing Absolutely Must Be Viewed As An Investment!

If you were to invest $5,000 in a marketing campaign, and you get 2 new residents out of that campaign, then obviously those residents are going to be worth more than $2,500. On average, the value of those residents are worth anywhere from $60,000-$70,000. Talk about a great return on investment!

This is where the lifeblood of smart senior living marketing comes into play. At SeniorMarketing.com we focus exclusively on senior living and home care, and the fundamentals of everything we do is based on the lifeblood of smart marketing. We eat sleep and breathe it!

[Read more…]