(860) 251-9004

Archives for June 2013

What Stock Investing and Senior Living Marketing Have in Common



Imagine having an investment portfolio and you couldn’t track it’s performance in any way, shape or form.

Would you continue with these investments?

I know I wouldn’t…

You might as well go to the casino and put it all on black. There you know you at least have a 50/50 chance of winning.

If you’re a savvy investor, there’s specific metrics you want to see. You will want to know your return on each investment, how much profit you’re making, etc…

Marketing is just like a stock portfolio and must be viewed as an investment.

Upcoming Webinar, Senior Living Marketing Money Pits to Avoid at Any Cost

I am the guest speaker on this very important webinar with RetirementHomes.com. I’m going to cover some cutting edge marketing strategies you won’t hear anywhere else.

I will address common mistaken beliefs about senior living marketing, important metrics to live by, and reveal new easy-to-use technology that assists senior living communities to measure their return on investment for various types of marketing.

TOPICS COVERED WILL BE:

  • 4 Senior Living Marketing Problems to Avoid at Any Cost.
  • 4 Commonly Used, But Incomplete Tracking Methods to Track Marketing Activities.
  • The Lifeblood of Smart Senior Living Marketing and 4 Important Metrics to Watch Daily.
  • Technology to Easily Track Your Marketing Return on Investment

The webinar will take place on Wednesday, June 19th, 2013, at 2 pm ET / 1 pm CT / 11 am PT.

To register, click the link below and fill out the form:

https://www3.gotomeeting.com/register/468119470

A Concussion, My First Pair Of Glasses, And Senior Living Marketing



When I was about 10 years old, I can remember sitting in the classroom squinting. I remember being in the very last row with squinting to see what my teacher was writing on the chalkboard.

I didn't necessarily understand what was going on, it just kind of happened, but things were starting to get out of focus.

One day my mother was watching me fly a kite. It wasn’t a very windy day, so I had to run to keep the kite up in the air. I kept looking back at the kite to watch it fly, and when I was looking back, I ran right into a tree giving myself a concussion. My mother said she was watching, and it looked like I bounced off the tree. She refused to admit her son was doing something moronic, and blamed it on my vision, and said I needed to go see an eye doctor.

[Read more…]