Have you ever had a conversation with an internet marketing company that went like this? "Well there's a number or complex technical factors that go into Search Engine Optimization including keyword density, meta data, link analysis, and latent semantic indexing."
After that conversation, you say to yourself, "They must know what they are doing because this just seems way too complicated and time consuming."
One of the coordinators wheeled her right next to me. As he was backing her up she looked over at me, gave a wink and stuck her tongue out at me.
This happened to me recently while visiting my grandmother in a skilled nursing community. My grandmother was at the community because she recently broke her hip. The community was in the town she was born and raised in, so she knew everyone there and right away felt welcomed.
This community had a wonderful activity director. There was something going on every day. The director planned singing, homeschooled children to do arts and crafts with the residents, animals going in and out the rooms. Every time I was there, there was something happening.
One particular day this past holiday season, me and my sister were visiting my grandma. We all went to the common area to watch a man sing and play the guitar. There was around 30-40 people and we got a front row seat.
That’s when I met her.
There are many challenges when advertising senior housing in today’s environment. Not only do you face increasing competition, overcoming obstacles and finding out if the potential resident is a good fit for your community, but you’re dealing with an aging audience whose senses and mind are not as sharp as they once were. Every communication your community has with seniors needs to keep this in mind.
Imagine this scenario. A 70 year old widowed woman living at home who is starting to have trouble taking care of their daily tasks. She stubborn and thinks she can take care of herself forever, but her family is worried about what her future holds.
She is starting to find that daily living is getting harder. Tasks like laundry, cooking, cleaning, yard work, and bathing. She is slowing down, but home life is not. Plus her vision and is going, and her mind is starting to slip a little.
