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How to Nurture New Residents from a Website that Runs Itself

October 15, 2013 By Leave a Comment

This is an article I wrote for Retirementhomes.com. Full article here http://www.retirementhomes.com/library/how-to-nurture-new-residents-from-a-website-that-runs-itself/

Have you ever had to tell someone they have something stuck between their teeth? It’s embarrassing right?

I have that similar feeling in the pit of my stomach. I’m about to tell you the equivalent of having a poppy seed between your teeth in a crowded restaurant. What I’m about to say is a little controversial, and may offend you. But I truly care about your success. So, I’m going to come right out and say it.

A fancy website from a marketing company is nothing more than a digital brochure. I know you might be mad and upset. You’ve paid good money for your website.

The company that sold it to you said it would grow your business. You need it to “brand” your community. You believed it, feeling the site would generate new leads and business.

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Filed Under: Assisted Living, Email Marketing, Internet Marketing, Marketing, Nursing Home, Pay Per Click, Retirement Community, Senior Housing, Senior Living

Communities & Agencies Watch Your Search Rankings. The Google Engine Made an Update

October 8, 2013 By Leave a Comment

The Google team responsible for search, recently announced an update to the engine behind the beast. This is the biggest update they've made in 12 years. They call this latest update hummingbird. Here's some details if you want to read more.

We're still waiting to hear all the details about it, but from what I know, it's geared to analyze searches and return answers to questions versus just looking at keywords independently. I have a droid phone and notice now a woman like siri responds to my questions when I use the voice search.  She tends to keeps me company when the sox are playing and I'm on the road.  🙂

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Filed Under: Assisted Living, Home Care, Internet Marketing, Retirement Community, Senior Living

3 Ways to Optimize Your Senior Living Community’s Social Media

September 25, 2013 By Leave a Comment

This is an article I wrote for RetirementHomes.com. Full article here http://www.retirementhomes.com/library/3-ways-optimize-your-senior-living-communitys-social-media/

This 4th of July weekend, me and my girlfriend saw some fireworks. The town nearby was having an event Saturday night at the high school.

The school was surrounded by giant overhanging oak trees. They must have been 175 years old. Once we went under these massive oaks, a hill opened up to a beautiful valley and at the bottom was a stage an instrumental band. They were playing Frank Sinatra and classical music from American composers. It really felt like the 4th of July, and it was an exciting time.

Just before dusk something happened that I haven’t seen done on the 4th. While we were waiting for the fireworks, people were lighting lanterns that would float up into the sky. They were fascinating to me because some had neat patriotic designs, and they went up, and up, and up really fast!

These people were lighting 4,5, 6 at a time, and they would fly till you couldn’t see them anymore. We were really fascinated by this, and so were a lot of people around us. The little kids were shouting, “Mommy, mommy, look at the lan-tuns”!

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Filed Under: Assisted Living, Internet Marketing, Marketing, Senior Living, Social Media

4 Ways Senior Living Communities Can Speak In Their Consumer’s Own Language.

August 12, 2013 By 3 Comments

We recently ran a survey here at SeniorMarketing.com about the words we use to describe senior living. Our survey results prove, prospect’s feel disconnected by the typical language used by a community. It’s usually a much different language than they normally speak.

So if the typical language is offending and disconnecting seniors, how can we learn to use the language our consumers are using to connect with them emotionally?

Traditionally, this required focus groups and surveys, but today much of your research can be done online. Following are 4 simple ways you can use today to discover the language your prospects use.

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Filed Under: Assisted Living, Home Care, Internet Marketing, Marketing, Nursing Home, Senior Living

What Stock Investing and Senior Living Marketing Have in Common

June 17, 2013 By Leave a Comment

Imagine having an investment portfolio and you couldn’t track it’s performance in any way, shape or form.

Would you continue with these investments?

I know I wouldn’t…

You might as well go to the casino and put it all on black. There you know you at least have a 50/50 chance of winning.

If you’re a savvy investor, there’s specific metrics you want to see. You will want to know your return on each investment, how much profit you’re making, etc…

Marketing is just like a stock portfolio and must be viewed as an investment.

Upcoming Webinar, Senior Living Marketing Money Pits to Avoid at Any Cost

I am the guest speaker on this very important webinar with RetirementHomes.com. I’m going to cover some cutting edge marketing strategies you won’t hear anywhere else.

I will address common mistaken beliefs about senior living marketing, important metrics to live by, and reveal new easy-to-use technology that assists senior living communities to measure their return on investment for various types of marketing.

TOPICS COVERED WILL BE:

  • 4 Senior Living Marketing Problems to Avoid at Any Cost.
  • 4 Commonly Used, But Incomplete Tracking Methods to Track Marketing Activities.
  • The Lifeblood of Smart Senior Living Marketing and 4 Important Metrics to Watch Daily.
  • Technology to Easily Track Your Marketing Return on Investment

The webinar will take place on Wednesday, June 19th, 2013, at 2 pm ET / 1 pm CT / 11 am PT.

To register, click the link below and fill out the form:

https://www3.gotomeeting.com/register/468119470

Filed Under: Marketing Tagged With:
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