(860) 251-9004

Archives for December 2013

How Dinner With My Sister in Brooklyn Can Help You Get More Reviews From Seniors.



My sister lives in Brooklyn NY. She lives in Williamsburg, an up and coming area. I went to visit her recently and we decided to explore a new part of town.

It was a beautiful day, so we decided to go on a long bike ride to explore new areas.

After a couple hours and going down many side streets we were a little lost and tired. If you know anything about my sister, she’s terrible with directions. And if you confront her about it, she turns into a fire breathing dragon.

I didn’t want to get her too worked up so, as it wouldn’t help anything, we decided it would be good to grab a bite to eat.

[Read more…]

How Buying on Amazon.com Teaches Us A Powerful Lesson When Marketing To Seniors and Adult Children.



We now live in a world where prospects are seeing Peer Reviews of Your Community BEFORE you even get to present them your message, BEFORE they see your website, and BEFORE they come in for a tour.

Have you ever purchased something from Amazon before…?

Now has your purchase decision been by reading reviews beforehand…?

Reviews are extremely powerful. Like testimonials, they let your prospects peer into what life is actually like at your community or your agency. And this is before even seeing your sales messages.

[Read more…]