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What Stock Investing and Senior Living Marketing Have in Common



Imagine having an investment portfolio and you couldn’t track it’s performance in any way, shape or form.

Would you continue with these investments?

I know I wouldn’t…

You might as well go to the casino and put it all on black. There you know you at least have a 50/50 chance of winning.

If you’re a savvy investor, there’s specific metrics you want to see. You will want to know your return on each investment, how much profit you’re making, etc…

Marketing is just like a stock portfolio and must be viewed as an investment.

Upcoming Webinar, Senior Living Marketing Money Pits to Avoid at Any Cost

I am the guest speaker on this very important webinar with RetirementHomes.com. I’m going to cover some cutting edge marketing strategies you won’t hear anywhere else.

I will address common mistaken beliefs about senior living marketing, important metrics to live by, and reveal new easy-to-use technology that assists senior living communities to measure their return on investment for various types of marketing.

TOPICS COVERED WILL BE:

  • 4 Senior Living Marketing Problems to Avoid at Any Cost.
  • 4 Commonly Used, But Incomplete Tracking Methods to Track Marketing Activities.
  • The Lifeblood of Smart Senior Living Marketing and 4 Important Metrics to Watch Daily.
  • Technology to Easily Track Your Marketing Return on Investment

The webinar will take place on Wednesday, June 19th, 2013, at 2 pm ET / 1 pm CT / 11 am PT.

To register, click the link below and fill out the form:

https://www3.gotomeeting.com/register/468119470

The Senior Living Resident Gumball Machine, Important Senior Marketing Numbers



Today, I had an interesting conversation with a potential client. He found my website online and was looking for a consultant. We started the conversation and he was telling me about how his current pay per click marketing company is not doing satisfactory work. In fact, from what he was told me, they were awful. He ended up taking over the campaign, and with no prior knowledge of internet marketing, he was able to achieve lower advertising costs than this supposed internet marketing company.

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