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Why The Search Engines Are Giving Away Top Advertising Spots To Senior Living and Senior Care Businesses

January 5, 2014 By 1 Comment

According to search Engine Land, 43% of searches have a local intent on Google. This means people are using the major search engines to find local businesses and more information locally.

This is huge and the major search engines have been taking action on this recently.

Mobile searches are even higher. 50% of searches have local intent.

This is important because in senior living and senior care, everything is local. Unless you’re a luxury destination CCRC, your market is mostly local.

Especially when our prospects search for us online.

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Filed Under: Assisted Living, Google Places, Home Care, Internet Marketing, Local Business Listings, Marketing, Nursing Home, Retirement Community, Senior Housing, Senior Living, Skilled Nursing, Social Media

How Dinner With My Sister in Brooklyn Can Help You Get More Reviews From Seniors.

December 10, 2013 By Leave a Comment

My sister lives in Brooklyn NY. She lives in Williamsburg, an up and coming area. I went to visit her recently and we decided to explore a new part of town.

It was a beautiful day, so we decided to go on a long bike ride to explore new areas.

After a couple hours and going down many side streets we were a little lost and tired. If you know anything about my sister, she’s terrible with directions. And if you confront her about it, she turns into a fire breathing dragon.

I didn’t want to get her too worked up so, as it wouldn’t help anything, we decided it would be good to grab a bite to eat.

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Filed Under: Assisted Living, Google Places, Home Care, Internet Marketing, Local Business Listings, Nursing Home, Retirement Community, Senior Housing, Senior Living

How Buying on Amazon.com Teaches Us A Powerful Lesson When Marketing To Seniors and Adult Children.

December 2, 2013 By 1 Comment

We now live in a world where prospects are seeing Peer Reviews of Your Community BEFORE you even get to present them your message, BEFORE they see your website, and BEFORE they come in for a tour.

Have you ever purchased something from Amazon before…?

Now has your purchase decision been by reading reviews beforehand…?

Reviews are extremely powerful. Like testimonials, they let your prospects peer into what life is actually like at your community or your agency. And this is before even seeing your sales messages.

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Filed Under: Assisted Living, Google Places, Home Care, Local Business Listings, Retirement Community, Senior Housing, Senior Living

How to Nurture New Residents from a Website that Runs Itself

October 15, 2013 By Leave a Comment

This is an article I wrote for Retirementhomes.com. Full article here http://www.retirementhomes.com/library/how-to-nurture-new-residents-from-a-website-that-runs-itself/

Have you ever had to tell someone they have something stuck between their teeth? It’s embarrassing right?

I have that similar feeling in the pit of my stomach. I’m about to tell you the equivalent of having a poppy seed between your teeth in a crowded restaurant. What I’m about to say is a little controversial, and may offend you. But I truly care about your success. So, I’m going to come right out and say it.

A fancy website from a marketing company is nothing more than a digital brochure. I know you might be mad and upset. You’ve paid good money for your website.

The company that sold it to you said it would grow your business. You need it to “brand” your community. You believed it, feeling the site would generate new leads and business.

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Filed Under: Assisted Living, Email Marketing, Internet Marketing, Marketing, Nursing Home, Pay Per Click, Retirement Community, Senior Housing, Senior Living

A Concussion, My First Pair Of Glasses, And Senior Living Marketing

June 14, 2013 By Leave a Comment

When I was about 10 years old, I can remember sitting in the classroom squinting. I remember being in the very last row with squinting to see what my teacher was writing on the chalkboard.

I didn't necessarily understand what was going on, it just kind of happened, but things were starting to get out of focus.

One day my mother was watching me fly a kite. It wasn’t a very windy day, so I had to run to keep the kite up in the air. I kept looking back at the kite to watch it fly, and when I was looking back, I ran right into a tree giving myself a concussion. My mother said she was watching, and it looked like I bounced off the tree. She refused to admit her son was doing something moronic, and blamed it on my vision, and said I needed to go see an eye doctor.

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Filed Under: Marketing, Retirement Community, Senior Housing, Senior Living
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