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Why The Search Engines Are Giving Away Top Advertising Spots To Senior Living and Senior Care Businesses

January 5, 2014 By 1 Comment

According to search Engine Land, 43% of searches have a local intent on Google. This means people are using the major search engines to find local businesses and more information locally.

This is huge and the major search engines have been taking action on this recently.

Mobile searches are even higher. 50% of searches have local intent.

This is important because in senior living and senior care, everything is local. Unless you’re a luxury destination CCRC, your market is mostly local.

Especially when our prospects search for us online.

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Filed Under: Assisted Living, Google Places, Home Care, Internet Marketing, Local Business Listings, Marketing, Nursing Home, Retirement Community, Senior Housing, Senior Living, Skilled Nursing, Social Media

How Dinner With My Sister in Brooklyn Can Help You Get More Reviews From Seniors.

December 10, 2013 By Leave a Comment

My sister lives in Brooklyn NY. She lives in Williamsburg, an up and coming area. I went to visit her recently and we decided to explore a new part of town.

It was a beautiful day, so we decided to go on a long bike ride to explore new areas.

After a couple hours and going down many side streets we were a little lost and tired. If you know anything about my sister, she’s terrible with directions. And if you confront her about it, she turns into a fire breathing dragon.

I didn’t want to get her too worked up so, as it wouldn’t help anything, we decided it would be good to grab a bite to eat.

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Filed Under: Assisted Living, Google Places, Home Care, Internet Marketing, Local Business Listings, Nursing Home, Retirement Community, Senior Housing, Senior Living

How Buying on Amazon.com Teaches Us A Powerful Lesson When Marketing To Seniors and Adult Children.

December 2, 2013 By 1 Comment

We now live in a world where prospects are seeing Peer Reviews of Your Community BEFORE you even get to present them your message, BEFORE they see your website, and BEFORE they come in for a tour.

Have you ever purchased something from Amazon before…?

Now has your purchase decision been by reading reviews beforehand…?

Reviews are extremely powerful. Like testimonials, they let your prospects peer into what life is actually like at your community or your agency. And this is before even seeing your sales messages.

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Filed Under: Assisted Living, Google Places, Home Care, Local Business Listings, Retirement Community, Senior Housing, Senior Living

Advice Column: What is the best way to market for a non-medical home care company?

November 25, 2013 By 5 Comments

We've been getting a lot of questions lately from people looking for marketing advice.

I've been writing rather lengthy responses and got the idea to turn it into an advice column. So every week I'll be adding a new question and answer section on our blog.

This week a subscriber asks, "What is the best way to market for a non-medical home care company? What approach is the most effective with the referral sources we are looking to work with?"

This is a rather large question and it comes down to a couple things.

One, you didn't list the referral sources that you are looking to work with, so I will talk about them in general.

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Filed Under: Advice, Home Care, Internet Marketing, Local Business Listings